Don’t miss the bus

The Indian Express

Nikita Puri


Ditch the auto. Drop the bike. Leave the car. With a tagline that’s bound to get your attention, human rights organisation Breakthrough is aiming to get you to board the DTC bus, which leaves from Palika Kendra bus stop, today at 4 pm. If the tagline hasn’t interested you, may be ‘Board the Bus’ game will. Based on the campaign by the same name, the virtual game let’s you customise your virtual bus, and go on rides across the city, making points and winning gifts.

Sonali Khan, Vice President and Country Head India, Breakthrough, says, “We have tried to reach out to those people who generally don’t take the public transport. We want to encourage people, especially women, to reclaim the public space and make people think about safety for women in public spaces.”

Keeping the brutal December 16 rape in mind, Board the Bus campaign is an initiative directed to make the streets more safe for women. The invitation to hop on board also extends to all men. “We’d like to have as many men and women joining us for the campaign, as after all, the question here is about sensitisation. There aren’t going to be any speeches as such as this is more of an action-based programme, than an all-talk campaign. A flash mob performance at Jantar Mantar will explore the issue of women’s safety, after which two DTC buses will take their regular route. We hope to make women more comfortable about taking the public transport. Women should not feel restricted by their mobility options. We are calling on women commuters to come together to initiate a public dialogue between the government, the transport organisations and the civil society,” says Khan. Doing their bit, DTC has offered the campaign Bus No 433 and Bus No 460, which will be starting off from the bus stop near The Park Hotel. The route ends at Minto Road.

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