FOR IMMEDIATE RELEASE
Contact: Lauren Gray
Camino Public Relations
Phone: (212) 255-2575
E-Mail: lauren@caminopr.com

Friday, June 05, 2015

Spike TV to award Floyd Mayweather “TBE (The Best Ever)” despite multiple domestic violence allegations, jail time served

Human rights organization Breakthrough calls on Spike TV to “restore a bit of balance to the moral universe” and “to support gender equality.”

NEW YORK — Yesterday, Spike TV announced that it would honor boxer Floyd Mayweather as “TBE (The Best Ever)” at its 2015 Guys’ Choice Awards. This announcement comes despite Mayweather’s history of domestic violence allegations, including jail time served for a domestic violence-related offense. Global human rights organizationBreakthrough‘s Vice President of Communications Lynn Harris issued the following statement in response:

 

“Today, Spike TV is the best ever at excusing domestic violence. To honor Floyd Mayweather for anything other than world-class shamelessness is clueless at best, callous at worst. And when our sports, media and other powerful cultural institutions fail to send the message that violence is unacceptable, we must send that message ourselves. That’s what we did in May with our #noMayPac campaign, which reached nearly 45 million with the call to do literally anything else rather than watch Mayweather v. Pacquiao. Now Spike TV has given us the chance to do that again. We hope Spike TV advertisers will think twice about what they’re buying into. We hope fellow honoree Salma Hayek—who has done important, effective work to fight gender-based violence—will challenge Spike TV to higher standards.

 

We call on Spike TV to take this opportunity to restore a bit of balance to the moral universe by giving a bit of its awards show airtime—or revenue—to support gender equality, which we know is guys’ choice. And we know viewers and sports fans will continue to join the real fight of the century: the fight for safe homes, healthy relationships, and human rights for all.”

 

For more information on Breakthrough and how to take a stand against violence, go to www.breakthrough.tv.

 

###

 

Breakthrough (www.breakthrough.tv) is a global human rights organization working to make violence and discrimination against women and girls unacceptable. Our cutting-edge multimedia campaigns, community mobilization, agenda-setting, and leadership training equip men and women worldwide to challenge the status quo and take bold action for the dignity, equality, and justice of all.