On Tap Project
Meet Rachel Thursby
They are studying at the University of Michigan in Ann Arbor, Michigan. Rachel is one of Breakthrough’s 2016-17 Fellows. They are majoring in English, and volunteer for the Networking, Publicity, and Action group in UMich’s Sexual Assault Awareness and Prevention Center.
Rachel, along with our other five Fellows, has been working with Breakthrough since September to challenge the culture of gender-based violence on his campus. As part of their leadership, they took this action at the end of the spring semester in 2017.
UMich is a serious party school, with a social scene that revolves around Division I sports. Rachel saw their peers struggling with the intersection between alcohol and consent. Many students seemed aware that alcohol could be used as a tool to facilitate sexual violence, but thoughts varied around how consent could be asked for, given, or received when alcohol was involved.
Rachel launched the On Tap Project to combat this lack of understanding through a social media campaign. They approach the issue from a student’s’ perspective, pulling the language for their campaign directly from interviews with students around the issue. They also plan to play off the university’s (failed) alcohol education programs.