Announcement Date: March 1, 2012


Multimedia campaign that reached more than seven million people, propelled the rights of immigrant women onto the national agenda at a pivotal time in American history, and drove demand for change. The centerpiece, “The Call”—a short narrative film about one mother facing an impossible choice—logged more than 75,000 views and brought home the impact of U.S. policy on the daily lives of immigrant women and families. Celebrity partners: Conor Oberst, Margaret Cho, Chandler Massey, and more.